User Experience

Leveraging AI in Design as a Foundational Guide Toward Early Validation

12/12/2024

Integrating AI tools in design isn't just a trend—it's a fundamental shift in approaching early-stage product design and validation.

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Going to Market With Customers: Beyond the Launch

20/11/2024

Product launches aren't finish lines – they're milestones in an ongoing journey of customer-centric development.

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Refining the Problem and Solution: Turning Validation into Action

13/11/2024

After validating the initial concept through prototyping, I enter a crucial phase in my design process: refining the problem and potential solution.

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Why do we design with assumptions rather than data?

27/9/2024

I will delve into why numerous companies, stakeholders, and "designers" frequently become enamored with their initial product vision, often at the expense of user needs.

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The Cost of Bad UX: Its Impact on the Bottom Line

27/9/2024

A showcase of how poor UX can negatively affect business outcomes and why a data-driven, strategic approach to HMI development is critical.

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User Flow Optimization: Simplifying User Journeys to Increase Conversions and Engagement

27/9/2024

We review the design of User Flow Optimization, revealing strategies and insights to streamline users' online interactions with a product.

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A/B Testing + Experimentation: Rapidly Design UI to Gather Feedback and Avoid Designing in the Dark

27/9/2024

By swiftly building and iterating interfaces, we gather crucial user feedback from the outset, ensuring that we never design in the dark.

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