We begin by gathering and reviewing existing research on the client's business, product-market fit, user personas, needs, journeys, branding assets, and technical requirements. We facilitate focused discussions involving relevant stakeholders based on their expertise. We aim to develop a comprehensive understanding and prioritize essential elements for the initial HMI concept. We leverage cost-effective AI tools to summarize and present information to streamline this process, enhancing our research efforts.
During field research, our team immerses themselves in the user's environment to observe interactions with the initial product or features. This hands-on approach helps us understand the user journey, identify pain points and opportunities, and design solutions.
By aligning field research with your business goals, we ensure subsequent steps, like feature development or design iterations, are data-driven and strategically aligned with your product's objectives. This process bridges the gap between human needs and business goals, leading to a design solution that impacts the product's experience and your business success.
