Revolutionizing Startup Investing

4
Minute Read Time
Mobile App Design
Desktop App Design
User Experience Strategy

Summary

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Pyrium aims to democratize direct startup investing for everyone, under the motto "Invest in what inspires you." As a financial technology company, Pyrium is registered with the US Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) as a funding portal, enabling investments under Regulation Crowdfunding. The Arrow North team closely collaborated with Pyrium to develop their brand, website, and mobile app from scratch. We're proud to have our work reviewed by Pyrium through the SEC and FINRA approval process, highlighting our contribution to the evolving fintech and venture capital landscape.

Challenge

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Pyrium was designed to serve an audience with limited knowledge and experience in investing. Our mission was to craft an intuitive and seamless experience that empowers users with the necessary expertise to make well-informed investment choices. To achieve this, we developed a straightforward user interface, enabling users to engage with new projects, understand potential risks, and consider the insights of others. Pyrium prompted us to consider how to scale the platform efficiently, from the user-facing frontend to the administrative backend management. Collaborating closely with Pyrium's CTO and their development team, we delivered contemporary design solutions for their iOS and web platforms, enhancing overall user engagement and satisfaction.

Result

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We revamped Pyrium's design into a clickable prototype, enabling the founders to demonstrate the app's user experience to investors ahead of the private beta completion. Following extensive pitching efforts, Pyrium successfully secured nearly $5 million in funding from private investments and strategic partnerships. Our prototype received accolades from Pyrium's founder, acknowledging its pivotal role in attracting investor interest and securing multiple offers. We're anticipating the future directions of the Pyrium mission.