Case Study

Focus Earth


When it comes to choosing the right LEDs for your property, the decision has never been more critical. These LEDs will be illuminating your space for 30+ years, so it's important to make a well-informed choice. That's why Focus Earth and Arrow North have collaborated to create the innovative "Energy Portal." This unique platform combines existing property data with comprehensive LED supplier information, allowing you to optimize every project. Whether you're seeking sustainability, energy-efficiency, or cost-saving solutions, the luminaire recommendation engine will help you find the perfect fit for your next building. With the Energy Portal, you can confidently select the most sustainable and energy-saving luminaires that align with your goals.



We meticulously designed a robust desktop top portal, carefully crafting every aspect to ensure quick and effortless showcasing of recommendations, next steps, and project details. What sets our design apart is its accessibility; we made sure that the entire design system is inclusive and usable by everyone. Drawing from specific color and layout insights, we developed a comprehensive plan that is not only visually appealing but also built to withstand the test of time.

But we didn't stop there. To propel ourselves into the future, we took a step further and seamlessly adapted the FE Design System into a captivating mobile experience. Our goal was to create a mobile interface that not only meets but exceeds the expectations of our users, providing them with the same intuitive and user-friendly experience they have come to expect from our desktop portal.



When Focus Earth initially reached out to Arrow North, they presented some elements of the design. However, it fell short of meeting our high expectations for deliverable teams. Despite this, the client expressed a preference for their existing design. To address this, we seamlessly merged the two creative directions into a comprehensive and user-friendly system.

From the very beginning, we prioritized accessibility and usability in the software development process. Collaborating closely with the client, we meticulously planned and outlined every step that the user would take. Additionally, we carefully considered and incorporated intuitive features to enhance the overall user experience.



The team wasted no time and successfully revamped over 500 screens within a tight 3-month timeline! The focus earth team emphasized the importance of thoroughly considering all aspects of the user experience while designing the final screens. After completing the desktop design, we seamlessly adapted the system for mobile. Although focus earth is primarily a desktop platform rather than a mobile startup, we recognize that for most projects, starting with a mobile interface is more common.



After presenting and discussing several revisions with the client, we ensured that their unique and visionary concept for the portal was successfully brought to life within a user-friendly and accessible environment. Throughout the process, we encountered some challenges in terms of alignment with specific details, but through our perseverance and dedication, we were able to create a final product that we are truly proud to have produced.



The Focus Earth's energy portal in July 2023 was a resounding success. Despite its recent launch, we have achieved remarkable user onboarding and retention rates. Moving forward, we will collaborate closely with the team to ensure that we continue to meet our users' goals.