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Will Breen

I'm an experience (UX) director living in Raleigh, NC. When not designing, you can find me running races, exploring outdoors, or eating peppers off my jalapeño plant. 🌶️

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Leveraging AI in Design as a Foundational Guide Toward Early Validation

Integrating AI tools in design isn't just a trend—it's a fundamental shift in approaching early-stage product design and validation.

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Validating Product-Market Fit: A Strategic Approach

Achieving Product-Market Fit (PMF) is often seen as the golden ticket to success. But how do you know when you've truly found it?

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From Guesswork to Security: My Data-Driven Product Design Playbook

By harnessing analytics and user feedback, product teams can identify pain points, validate ideas, and craft solutions that resonate with users. Embracing these principles not only enhances product quality but also aligns development with market needs, positioning teams for success in an ever-evolving marketplace.

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Why do we design with assumptions rather than data?

I will delve into why numerous companies, stakeholders, and "designers" frequently become enamored with their initial product vision, often at the expense of user needs.

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Will Breen

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